Книги David Aaker

В данном разделе 2 электронные книги David Aaker, которые можно купить, скачать или читать онлайн.
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319.05 ₽
Обложка «Three Threats to Brand Relevance. Strategies That Work»

Three Threats to Brand Relevance. Strategies That Work
David Aaker

Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened.—David Aaker From branding guru David Aaker comes Three Threats to Brand Relevance, a provocative new offering in the Jossey-Bass Short Format series. In Three Threats Aaker reveals that the key to an [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом
Добавлена: 18.11.2018

2124.08 ₽
Обложка «Brand Relevance. Making Competitors Irrelevant»

Brand Relevance. Making Competitors Irrelevant
David Aaker

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом
Добавлена: 10.01.2018