Книги Lisa Arthur

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Обложка «Big Data Marketing. Engage Your Customers More Effectively and Drive Value»

Big Data Marketing. Engage Your Customers More Effectively and Drive Value
Lisa Arthur

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом
Добавлена: 10.01.2018