Книги Morris Altman

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Обложка «Behavioral Economics For Dummies»

Behavioral Economics For Dummies
Morris Altman

A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, книги по экономике, управление бизнесом
Добавлена: 30.12.2017